Business Analytics

We apply analytics to multiple business areas:

  • Marketing: optimising targeted marketing, customer segmentation, Q scoring, churn scoring, lifetime value
  • Sales performance: Acquisition, up-selling, cross-selling, loyalty, overseeing marketing and sales activity
  • Digital: multichannel marketing, optimising the conversion funnel
  • IoT: data storage and analysis and decisions on the information derived from objects 
  • Operational efficiency: managing industrial equipment and optimising the supply, storage, and transport of goods